扩大可再生能源使用,是推动能源结构转型和实现“双碳”目标的重要举措。创新性地将环境关注、政策态度等变量纳入计划行为理论研究框架,综合运用山西公众调查数据和结构方程模型,探讨了公众可再生能源使用意愿的影响因素及其内在作用机理。实证研究发现:环境关注和政策态度对可再生能源使用态度具有前置的正向影响;相比于主观规范和知觉行为控制,可再生能源的使用态度对其使用意愿的直接正向影响程度更深;财务能力和可再生能源发展水平均对可再生能源使用意愿具有直接正向影响,但影响程度相对较小。最后提出了提升公众环境关注度、重视榜样示范与价值引领、适时出台可再生能源补助政策等相关对策建议。

Expanding the use of renewable energy is an important initiative to promote the transformation of energy structure and achieve thedual carbon goal. The variables of environmental concerns and policy attitudes are innovatively incorporated into the theoretical researchframework of planned behavior, and the factors influencing the public’ s willingness to use renewable energy and their underlying mechanismsof action are explored using a combination of Shanxi public survey data and structural equation modeling. The empirical study finds that:environmental concerns and policy attitudes have antecedent positive effects on attitudes toward renewable energy use; attitudes towardrenewable energy use have a deeper direct positive effect on their willingness to use compared to subjective norms and perceptual behavioralcontrol; financial capability and the level of renewable energy development both have direct positive effects on willingness to use renewableenergy, but to a relatively lesser extent. Finally, we suggest the countermeasures to enhance public environmental concern, emphasize rolemodel demonstration and value leadership, and introduce renewable energy subsidy policies at the right time.